The Psychology Behind Mobile Pocketbook FosteringRewards and benefits such as discount rates, cashback and loyalty points can be effective incentives for mobile budget adoption. However, the exact variables that drive mobile pocketbook fostering are still a secret.Making use of the stimulus-organism-response (S-O-R) theory as an academic basis, thi

The Psychology Behind Mobile Pocketbook AdoptionIncentives and incentives such as discount rates, cashback and loyalty factors can be powerful incentives for mobile purse fostering. Nevertheless, the specific aspects that drive mobile wallet fostering are still a mystery.Using the stimulus-organism-response (S-O-R) theory as an academic basis, this